The world’s largest hotel group by number of rooms, Intercontinental Hotel Group (IHG) has officially announced the launch of their third hotel (Holiday Inn Cochin) in India. The hotel spreads across 250,000 sq feet area and has 212 rooms and is located to the National Highway Bypass making it easier for the businessman and travelers to access. The IHG has opened four key brands of hotels in India – Intercontinental, Crowne Plaza, Holiday Inn and Holiday Inn Express. The company has also plans to come up with another hotel under the brand” Crowne Plaza” considering the development rate in Kochi.
The Holiday Inn brand represents a great opportunity for the company in the mid market segment and will address the increasing demand for right opportunities to expands the brand’s presence in India’s key business and leisure hub.
Currently in India the IHG has 15 hotels including one in Kochi and about 46 hotels have been signed and many are under construction as Kerala is an extremely strong tourist destination for overseas visitors around the globe. During off seasons Infopark, Smart City projects, Cochin port would offer great opportunities to the IHG.